In the 100th anniversary, Barbot opens the door to the new generation. “It’s time to have new people in charge,” says the CEO
The impressive trajectory of Barbot, which celebrates 100 years with its eyes set on the future.
From Porto to the world, through fires, industrial growth and sustainable innovation. A conversation with Carlos Barbot about the strength of a century-old brand, the challenges overcome and the arrival of the fourth generation to leadership.