A Barbot paint is much more than just its colour. It is everything that it transmits, everything that it inspires. It is an infinite movement of emotions.
The Barbot brand is notable for its strong positioning in interior decorating, with a focus on design and creativity, reflecting decorating trends.
In recent years, Barbot has become perceived as a brand that takes an active role, fostering and leading changes in people’s homes. Being associated with changes in environments and decoration, the Barbot brand has evolved from the sphere of the product (the functionality of paint) to a more emotional sphere associated with the world of decorating.
The brand has thus entered the world of people’s emotions and aspirations, through a trend that stirs rich and strong feelings.
Tangible values have been joined by emotional values. Because a Barbot paint reflects much more than just its colour. It seeks to be aspirational and inspiring. Because people may live in houses. But houses also live in people. And a house without colour is a house without emotion.
“New emotions” slogan
The “New emotions” slogan reflects a highly inclusive concept. It is associated with decorating, with value, with the vanity and even narcissism of the home. It is a return to the home as a source of pride, the home that attracts attention, investments and emotions.
The home is a living being, constantly changing. It is the mirror of each one of us in movement, the projection of our state of mind. It is a free space to express taste. A canvas close at hand.
Barbot is a brand that specialises in creating new emotions, new ways of experiencing the home. The home as an emotional investment, the home as a proposal for perfection and constant change.